Selling by Numbers

Let’s be Disruptive!

Surprising Options for Selling Your Home Nontraditionally

We often encounter homeowners who are a bit suspicious of our intentions when we approach them wanting to buy their house for cash. With all the scammers out there, who can blame them? We get it, we all need to be extra cautious when money is at stake. We came across some pretty shady practices from inexperienced wholesalers who are unable to get you to the closing table as promised. More on that here [insert 5 Key Questions to Ask a Cash Buyer Before Selling Your Home link]

Home Sell is a legitimate local company run by real Nutmeggers with real offices in Cromwell. In Connecticut, every real estate transaction is completed under the careful scrutiny of both the buyer’s and seller’s attorneys. From accepting an offer to the closing. So there is quite a bit of legal protection that the transaction won’t be fraudulent. Therefore, the real question is who are you working with? Are they experienced? Are they well-funded? Are they buying for themselves? Can they close on schedule?

We work hard to help homeowners with custom solutions that reach far outside of the normal purview of the typical realtor. Don’t get me wrong, we have a strong network of excellent realtors who are very experienced at listing and selling properties, and when they are the best solution for our sellers, we recommend that you use them. We even have an in-house licensed broker, so we see the value they can and often bring to sellers.

But how are they capable of helping a 75-year-old couple with 45 years of accumulation and some health issues? Or the property owner with a full plate of family issues and deferred maintenance that can no longer be deferred? Most Realtors are not thrilled to list a property that may not be financeable. Or how about the busy landlord with a problem tenant? Or perhaps, the sellers who’d love to sell, but dread paying dearly at tax time. These common concerns land in our wheelhouse, and we love coming up with win-win proposals that address sellers’ unique concerns.

Full disclosure: as a business we need to be profitable to continue to service the community. But, how do we do our job while also getting the seller what they need to get from the sale?

First off, I tell folks all the time, “We might not be the right buyer for you” and “The numbers have to make sense for everyone, for it to work for everyone”.

The way we make the numbers work for both the seller and the buyer is to expand the pie. Right off, we can drop a 6% realtor commission with a direct sale. We use our economies of scale to secure labor and materials at discounted prices few homeowners can secure. With an experienced broker on our team, we know exactly what upgrades must be made for the best possible ROI for a particular home in a particular area. One other effective way we can expand the pie is by offering to “make the seller the banker”, giving them secured payments at an attractive interest rate. These tools and many others can help all parties to reach their goals safely and legally. I’m happy, you’re happy, we’re all happy!